6th Annual Marketing Summit: Speakers
Alex Nocifera, Founder, Local ID
Nocifera is a passionate entrepreneur with a focus on local solutions for the enterprise retail and restaurant brand. Since 2005, he has founded 3 institutionally-backed technology companies that assist retail and restaurant brands to deeply connect with local communities and drive traffic into their stores. To date, his products have been been adopted by more than 20,000 branded retail locations. Nocifera is currently the Founder and CEO of Local ID, a Local Intelligence Platform that provides multi-unit brands with the data, tools and process needed to build a dynamic Local Marketing Playbook. Local ID raised $1.9MM in December 2014 with seven major brands signing on for the service within the first few weeks after launch. He is also Entrepreneur in Residence at Crosscut Ventures, a Los Angeles based VC that helps grow innovative seed stage companies.
Beth Gumm, Chief Marketing Officer, American Giant
Gumm leads the clothing company’s marketing and e-commerce efforts. With more than 20 years in general management, classical marketing, omni-channel retail and start-ups, Gumm believes in and builds brands that put consumers first, are authentic and deliver value through meaningful, differentiated product + experiences. Prior to American Giant, Gumm worked on world-class brands including Levi’s, Williams-Sonoma, Pottery Barn, West Elm, Gymboree and Lean Cuisine. Early years in retail gave her the opportunity to launch the first Pottery Barn Kids website. When she’s not building brands, Gumm is most likely found with her husband, three boys, two dogs and a camera on the beaches or in the mountains of Northern California.
Brian Tsung, CMO, Bambeco
With more than twenty years of experience leading teams at start-up, high growth, and transitional companies, Tsung oversees the development and execution of Bambeco’s marketing and ecommerce strategies to maximize customer experience and brand growth.
Prior to joining Bambeco, Brian served most recently as Vice President of marketing, ecommerce and business development at TravelSmith, a former division of Cornerstone Brands and HSNi. He also held senior marketing and leadership roles at many of the most iconic and respected consumer retail brands including Williams-Sonoma, Inc.’s emerging brands west elm, hold everything, and Pottery Barn Kids and Cambria Cove, a division of Hallmark Cards.
Carlos Alberini, Chairman – CEO, Lucky Brand
With proven expertise in retail and merchandising, accounting and financing, Alberini feels he has his dream job at Lucky Brand. To make key decisions allows him to create a corporate culture that represents his values. Growing up in Argentina, the son of Italian immigrants, Alberini was instilled with the importance of hard work, responsibility, accountability, and leading with a positive attitude. He learned about business while an auditor for Price Waterhouse and went on to put his skills to work as VP and Controller at Bon Ton department stores. Alberini was credited with a transformation at Guess Inc. during his tenure as President and COO, and with a dramatic increase in revenues during his term as co-CEO at Restoration Hardware Inc.
Carrie Price, Attorney, Seyfarth & Shaw
Ms. Price focuses her practice on false advertising, consumer protection and trademark law, and has represented clients in state and federal court as well before the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office and the National Advertising Division of the Better Business Bureau. Ms. Price’s experience extends to defending major brands in consumer class actions and contract disputes and providing advice and counseling on advertising and marketing campaigns. Her clients include Fortune 500 brands, and manufacturers in the food and beverage, pharmaceutical, cosmetics and consumer products industries. Prior to becoming an attorney, Ms. Price worked for Google, Inc. in digital advertising.
Chris Nicklo, VP, Customer and CMO, Z Gallerie
According to Nicklo, great marketing is found at the intersection of smart strategy and compelling creative. He has spent his career working to unleash both. As a retail marketer, his focus is building brands and teams to drive short and long-term business results. He has tackled these challenges at creative agencies and on the client side. As VP Global Marketing at Banana Republic, he developed marketing partnerships with Mad Men television, Bon Appetit and Starbucks. As Brand Strategy Consultant at Landor Associates, he developed strategies for Charles Schwab, JetBlue Airways and Visa. His resumé also includes key positions at Resource Marketing, Spectra Marketing Systems Inc. and Leo Burnett USA.
Gina Ferrari, Equity Partner, Seyfarth & Shaw
Ferrari is a partner at the law firm Seyfarth Shaw LLP. She specializes in the areas of consumer fraud, unfair competition, breach of contract, breach of warranty and trade secret theft. Ms. Ferrari’s clients include Fortune 500 companies in the retail, hospitality and financial services industries. Ms. Ferrari has first-chaired multiple trials and has also defended complex consumer class actions. Ms. Ferrari also advises clients on business issues and assists in developing materials like contracts, disclosures, and disclaimers to help avoid litigation risk. Ms. Ferrari is based on San Francisco but assists clients with matters throughout the United States.
Jodi Watson, Omnichannel Professional, Digital and Direct-to-Consumer, Petco Direct
Motivated by action and results, Watson has a 15-year career in e-commerce, catalog and retail with a focus on building best-in-class teams and functions in companies from start-ups to Fortune 1000s. Currently SVP at Petco Direct, she is leading the growth and innovation of their direct-to-consumer businesses. As VP, then President of Wolverine World Wide, Watson lead a global team tasked with delivering outstanding consumer experiences and shareholder value for a portfolio of 12 brands including Keds, Hush Puppies and Merrell. Her experience includes CMO at Bag Borrow or Steal, a luxury-on-loan company, and developing new customer acquisition strategies as VP of Williams- Sonoma, Inc.
Lisa Bayne, CEO, Artful Home
Bayne drives the vision, strategy, merchandising, and marketing of Artful Home, a unique, online company that connects artists and art lovers. Her life and career have always been a mix of art and commerce. With a love for all things textile, she began as a fashion designer. After senior executive positions in design, marketing, and merchandising, at J. Jill, Gymboree, Smith & Hawken, and Eddie Bauer, Bayne joined the board of directors of Artful Home and was named CEO in 2008. She has transformed it from a cash-burning, unprofitable business to a fast-growing, profitable one. Bayne introduced apparel to the brand and, in 2016, launched her eponymous line of clothing. In addition to her work, Lisa is a serial knitter, a serious foodie, and an incurable collector.
Robin Rice, Chief Product Officer, American Giant
Crafting the product offer to support the incredible growth of the American Giant brand is Rice’s mission. Her executive leadership experience is unique in the industry as it spans both retail and wholesale. Well-versed in multi-channel businesses, Rice’s extensive background involves bricks and mortar, ecommerce and catalog. An in-depth knowledge of department stores, specialty stores and mass merchants gives her a broad view of the retail world. Her experience includes leadership in all aspects of the business – marketing, finance, merchandising, planning, production, operations, creative – as CEO at NapaStyle, Executive VP at Serena & Lily and at Williams-Sonoma, SVP at Gap, and in positions at Macy’s, Ocean Pacific, Carter’s and West Elm.
Peter Zeytoonjian, Senior VP, United States Olympic Committee Inc.
As VP of Commerce and Events, Zeytoonjian oversees relationships with Nike, Ralph Lauren, Oakley and all other licensing including e-commerce, video games and hard line products. In 2010, he developed new branding and brand architecture for the USOC, the US Olympic and Paralympic Team and Team USA. In Zeytoonjian’s tenure at the National Football League, he worked directly with Nike, adidas, Reebok, Under Armour and other major sports performance companies to develop and negotiate exclusive licensing and marketing deals and to expand the NFL licensing business internationally. Prior to the NFL, Zeytoonjian developed and negotiated contracts and grew the licensing business for Nautica Apparel.
Sam Yagan, CEO, ShopRunner
Yagan joined ShopRunner as CEO in 2016. He also serves as Vice-Chairman of Match Group, a position he assumed after serving as the company’s CEO. Yagan has been a leader in the dating industry since he co-founded OkCupid in 2003, and grew it into one of the most popular dating products in America. Prior entrepreneurial ventures in the consumer internet sector include co-founding SparkNotes, still the dominant brand of study guides, and eDonkey, once the largest P2P file-sharing network in the world. Outside of work, Yagan’s primary passion is working with early-stage entrepreneurs and start-ups. Among many honors, Yagan has been named to TIME Magazine’s “100 Most Influential People in the World,” and Fortune Magazine’s “40 Under 40.”