A Seattle native, Alexandra moved to Oakland, CA for college and has been living in Oakland/Berkeley almost ever since. After several years working in consumer marketing for magazines such as Electronic Musician and Texas Monthly, Alexandra switched sides to direct retailing and never looked back. Two years at Design Within Reach enabled her to get her feet wet in catalog and retail marketing. She then went on to LENSER, a direct marketing agency and consultancy, where she worked for seven years with both B2C and B2B multichannel retailers, helping them grow their businesses. Alexandra joined Belardi/Ostroy in 2013 and works in the Oakland office. Her two children claim most of her free time, but she manages to occasionally drag them and her husband on international vacations and to interesting culinary experiences. And when the kids go to bed, it’s Scrabble and trivia time!