The Ins & Outs of Fundraising in 2017

September 5, 2017

By Jeanette Cassano

2017: A year of increased awareness and activism, which has translated to bigger opportunities for nonprofit organizations across the political landscape. Why? The genesis of this environment was the unique and engaging 2016 presidential election with its 17 Republican and 5 Democratic candidates.  The outcome: The abundance of donations in the fundraising landscape today can be traced back to the 2016 election – including the proven strength of the integration of email, direct mail and social media.

In the thick of it all, Belardi/Ostroy has understood how our clients can be increasingly successful – in both the fundraising and commercial markets. Because of our nation’s current political, economic and social environment, fundraising is an ever-changing entity. Thus, nonprofits must consider several issues to maintain their relevancy and most importantly, to encourage generous giving:

  • Ease of Giving Across all Channels – Donors span all age ranges, so we need to make it is simple for donors and prospects to contribute through any given channel (direct mail, online or mobile)
  • Giving Opportunities – Stay abreast of breaking issues! Connect with your donors and prospects in a timely fashion via direct mail and online so when they are motivated they can donate through internal appeals or acquisition
  • Stay Pertinent – Similar to ‘Giving Opportunities,’ the more you connect your mission and its impact to current events – by demonstrating how your organization specifically meets a need within society – the more likely prospects and donors will support your cause
  • Communication – Donors need to know they are essential to your success; constantly convey how they help you succeed and thank them for their commitment to your foundation

The innovative fundraising tactics and increased communication that started in the presidential cycle have created a potential new force in all realms – political, economic and social. However, the question remains: Can it be sustained?

Interested in hearing more about how our nonprofit clients are operating in this environment? We will be discussing how to “Break the Mold” in today’s environment at Belardi/Ostroy Fundraising’s 3rd Annual Nonprofit Summit in Washington, D.C. next month.  If you are interested in attending, please contact Bethany Christie or Jeanette Cassano.