News

May 16, 2017

Belardi/Ostroy’s 6th Annual Marketing Summit: A Full Recap

NEW YORK, May 16, 2017 /PRNewswire/ — Belardi/Ostroy, a leading full-service direct marketing and creative agency, held its 6thAnnual Marketing Summit May 4-5 in Napa, CA. The theme was “Driving Retail Forward.” The retailer-only conference was held at the Napa Valley Marriott Hotel & Spa and was attended by the firm’s clients as well as other premier retail brands.

This year’s event drew brands from across the United States to discuss industry opportunities and challenges including merchandising, creative, data and technology, and customer acquisition and retention. Over 100 marketers and brands were in attendance, including American Giant, Z Gallerie, ELOQUII, Petco, New Balance and Lucky Brand.

“A customer-centric organization starts with a culture of listening,” said Kelly Goldston, VP of Marketing at ELOQUII. “You can’t be truly customer-centric until the entire company commits to seeking out honest feedback from your customers in as many ways possible.”

Other speakers focused on customer-retention and brand-relevance within a particular niche.

“Great brands are built on being relevant to your customer and differentiated from your competition,” said Chris Nicklo, VP, Customer and CMO at Z Gallerie. “We’ve created a brand story that sets the stage for growth.”

“We have to find a way to be local and personal on a mass scale level,” said Belardi/Ostroy’s Managing Partner, Strategic/Ecommerce/Creative Services, Polly Wong, in her closing remarks. “Each year, our summit gets better, bigger…and brighter. The hope is that we come together to brainstorm and discuss ways to help each other succeed in this ever-changing industry.” View Press-Release.

April 20, 2017

Belardi/Ostroy Kicks off 6th Annual Marketing Summit Next Month

NEW YORK, April 20, 2017 /PRNewswire/ — Belardi/Ostroy, a leading full-service direct marketing and creative agency, will host its 6thAnnual Marketing Summit May 4-5 in Napa, CA, with the theme of “Driving Retail Forward.” Held at the Napa Valley Marriott Hotel & Spa, this intimate retailer-only conference is back to support its clients and other important industry players.

Committed to bringing its audience the industry leading insight from some of the most experienced retail authorities today, this year’s event will cover a wide range of topics such as merchandising and creative, to the latest in data and technology. Moreover, there will be an update on the most current innovation in data legislation and privacy laws from one of the leading law firms in the country.

“We’re excited to embark on this year’s summit, as there’s so much going on in the retail space right now that’s ripe for our unique two-day discussion!” said Polly Wong, managing partner, strategic services, who’s produced the event. “It’s going to be another fantastic opportunity for brands to see and hear how the marketplace is changing, and get to enjoy some terrific networking in the process.” View Press-Release.

March 28, 2017

Congratulations to our own Kelsey Forsberg on receiving the #NEMOA Rising Star Award! We are proud to have an employee like you as part of our team!

 

 

 

 

 

 

March 1, 2017

New clients to our non-profit team: Phoenix Art Museum, Science Museum of Minnesota, Land Conservancy of New Jersey, Missouri Botanical Gardens!

May 19, 2016

Belardi/Ostroy Announces New Staff, Clients and Annual Summit Results

NEW YORK, May 19, 2016 /PRNewswire/ — Belardi/Ostroy, a leading full-service direct-marketing and creative agency, announced today the addition of several new clients and staff on both coasts. The agency also reported the success of its recently held 5th Annual Client Marketing Summit.

Fueled by significant growth and profitability across all divisions, Belardi/Ostroy has added new positions and promoted several current employees. Anna-Lisa Ulbrich and Chrissie Sternberg were promoted to vice president in the Strategic Services division. Both have worked at brands including Title Nine, Williams-Sonoma, J. Crew, and Toys R Us. The division also recently hired Jim Whitford and Kelsey Folberg. The Acquisition Division has hired Christine Zonin as account executive and Alfredo Feliciano as production manager. The agency’s Data Management team added Brook Jacobson as sr. account executive, and Boyd Wareham and Danielle Rodriguez as production managers. Brian Steele was promoted to Manager/Operations. View Press-Release.

May 17, 2016

Belardi/Ostroy Plays Key Role In Direct Marketing Resurgence

Announces IAP – Integrated Acquisition Planning Service

NEW YORK, May 17, 2016 – Belardi/Ostroy, a leading full-service direct-marketing and creative agency, reported that-pure play ecommerce companies continue to find success in creating direct marketing sales and distribution channels, and that the company has become the leading consultancy in the execution and management of these channels. The agency also announced the official launch of its Integrated Acquisition Planning (IAP) service across online, offline and retail channels.

The agency has helped dozens of ecommerce marketers successfully launch into the DM channel, from large wholesale brands such as New Balance and Lucky Brand Jeans to online retailers such as Eloquii and Sole Society to new emerging brands such as Marine Layer and American Giant, according to Belardi/Ostroy CEO Andy Ostroy. View Press-Release.

March 16, 2016

Belardi/Ostroy Names Brook Jacobson To Data Management Team

NEW YORK – March 16, 2016 – Belardi/Ostroy, a leading full-service direct-marketing and creative agency, announced today the return of Brook Jacobson to its Data Management group as Senior Account Executive.

Jacobson is a 20-year industry veteran with extensive direct marketing experience on the brand side at Fingerhut; at co-op database I-Behavior; and for twelve years at Belardi/Ostroy. She will be responsible for overseeing the marketing of several managed lists including Harriet Carter, Harry & David and Sundance. View Press-Release.

June 5, 2015
Belardi/Ostroy Launches New Homeowner Program Connecting Retailers and Consumers

New York, June 5, 2015 – Belardi/Ostroy, a leading full-service direct-marketing and creative agency, announced today the launch of Right @ Home Offers, a cooperative mailing program designed to bring valuable product and service offerings to upscale consumers within days of moving into a newly purchased home.

Right @ Home targets an annual 3-million new homeowners who have above average household incomes and home values. With an estimated monthly insertion size of 250,000 new homeowners, the program is limiting participation to a maximum of 12 advertisers per month. View Press Release

April 29, 2015

Belardi/Ostroy Announces 4th Annual Marketing Summit in Tiburon, California

New York, April 29, 2015 – Belardi/Ostroy, a leading full-service direct-marketing and creative agency, announced today that its 4th Annual Marketing Summit will take place May 14-15 in Tiburon, CA. Co-keynotes Jill Schlesinger, business analyst for CBS News, and Don Steiner, catalog pioneer and a former founder of Cornerstone Brands, will open the summit discussing the today’s state of retail.

Sessions will examine a wide variety of topics, such as future of ecommerce, holiday 2015 outlook, merchandising strategies for growth, search marketing, the future in attribution, and other topics. View Press Release.

 

January 12, 2015

PYMNTS.com article featuring Belardi/Ostry: Are Catalogs Still Relevant In a Digital Age? Click here to read.

 

November 21, 2014

WCCO CBS Minnesota tv news story featuring Belardi/Ostroy: Why Do We Still Have Catalogs?: “According to Polly Wong, a managing partner with direct marketing and creative agency Belardi/Ostroy, catalogs can bring in $2 for every prospective customer and $10 for every returning one.” Read more here.

 

November 18, 2014

At Belardi/Ostroy, it’s a tradition to give back during the holidays. This year we’re very proud to support our client, the Coalition for the Homeless. We invite you to help us in this mission to collect toys for homeless children throughout NYC area. Please use the link to the Amazon wish list here. Thank you!

 

September 15, 2014

Belardi/Ostroy Strategist Polly Wong to Speak at 2014 X= Experience

New York, September 15, 2014 – Belardi/Ostroy, a leading full-service direct-marketing and creative agency, announced today that Polly Wong, Managing Partner, Strategic, eCommerce and Creative Services, will speak at the 2014 X= Experience (http://www.netelixir.com/experience), an educational and networking forum for academics and senior retail executives. The event will be held at the Grounds for Sculpture Gardens in Hamilton, N.J. on September 22, 2014.

Wong, who’s previously held multi-channel marketing positions at Williams-Sonoma, Eddie Bauer and RedEnvelope, will moderate a panel discussion on the topic “Insights Into Consumer Behavior for Your Business and How You Are Using These Insights to Enhance Your Value Proposition,” which will include speakers from Google, American Express, World Kitchen, NetElixir, Lenovo.com and others. View Press Release.

 

September 3, 2014

Belardi/Ostroy Exec DeLaite to Speak at DMA’s Nonprofit Education Session

New York, September 3, 2014 – Belardi/Ostroy, a leading full-service direct-marketing and creative agency, announced today that Brian DeLaite, executive vice president of data management, will speak at the Direct Marketing Association’s Nonprofit Federation’s DM201 session on October 1, 2014 in Atlanta, GA.

DeLaite will provide unique insights and information surrounding both an organization’s donor file, and the data sources utilized in successful new donor acquisition. View Press Release.

July 15, 2014

Belardi/Ostroy Strategist Polly Wong to Moderate Roundtable at DataSong Marketing Summit

New York, July 15, 2014 – Belardi/Ostroy, a leading full-service direct-marketing and creative agency, announced today that Polly Wong, Managing Partner, Strategic, eCommerce and Creative Services, will moderate a roundtable at DataSong Marketing Effectiveness Summit in San Francisco, July 23, 2014.

Wong, who’s previously held multi-channel marketing positions at Williams-Sonoma, Eddie Bauer and RedEnvelope, will lead the discussion on “Measuring Metrics that Matter” which will include retailers such as Williams-Sonoma, Neiman Marcus, Nordstrom, Musician’s Friend, Guitar Center, Harry & David, Art.com, National Geographic and Express. The Summit will explore how brands are using marketing effectiveness strategies to transform their businesses, and will cover case studies of success, analyzing metrics, better customer matching, best practices and more. View Press Release.

 

May 12, 2014

Belardi/Ostroy Appoints VP eCommerce Services

New York, May 12, 2014 – Belardi/Ostroy, a leading full-service direct-marketing and creative agency, announced today that it has hired Erin Kriessmann as vice president of ecommerce services.

Kriessmann has extensive experience launching and growing online businesses. She’s managed ecommerce and online marketing efforts for several online and multi-channel retailers including Williams-Sonoma (PBteen), The Body Shop, NapaStyle and Title Nine. Her expertise includes paid search, email, affiliate programs, comparison shopping engines, retargeting and display advertising, online analytics and reporting, website usability and online merchandising. View Press Release.

 

April 17, 2014

Read about us in The Wall Street Journal article on why online retailers mail so many catalogs: “The average catalog costs much less than a dollar to produce, including printing, mailing, the purchase of new addresses and fees for an outside mailing house or project management,” says Polly Wong, managing partner for strategic e-commerce and creative services at Belardi/Ostroy, a retail marketing consulting firm. “Response rates and order sizes run the gamut, but typically each catalog mailed results in about $4 in sales,” she says. Read full story.

 

April 11, 2014

Belardi/Ostroy Announces 3rd Annual Marketing Summit in San Francisco

NEW YORK, April 11, 2014 – Belardi/Ostroy announced today that its 3rd Annual Marketing Summit will take place April 30-May 1 at the Clift Hotel in San Francisco.

Previous attendees and speakers have ​included ​diverse ​brands: ​Williams-Sonoma, ​Sephora, ​J. Crew, ​Sierra ​Trading ​Post, ​Harry ​& ​David, ​J. Jill, ​Home ​Decorators ​Collection ​and ​Twitter. The program is designed for retailers and will include ​case ​studies ​of ​success; ​ecommerce ​trends; ​online ​marketing ​best ​practices; ​alternative ​acquisition ​opportunities; ​consumer ​market ​research; ​and ​other ​hot ​topics. View Press Release.

 

April 10, 2014

Belardi/Ostroy Appoints HR Manager and Account Executive

Belardi/Ostroy announced today that it has hired Stephanie Kellogg as HR/Operations Manager and Kristin Liebowitz as Account Executive, Acquisition Services.

Kellogg will oversee operations and human resources for the company’s Manhattan headquarters and regional offices. She has eight years of experience in office and HR management.

Liebowitz has ten years’ experience as a former brand marketer at companies such as Magellan’s, The Bradford Exchange and Travel Dynamics. She will be working with clients on multi-channel acquisition planning, reporting to Heather Murphy, Senior Vice President, Acquisition Services. View Press Release.

 

February 27, 2014

Belardi/Ostroy Execs DeLaite and Cassano to Speak at Direct Marketing Association
Education Sessions

Belardi/Ostroy announced that Jeanette Cassano, senior vice president of the firm’s fundraising division, and Brian DeLaite, executive vice president of data management, will speak at DMA 201 and 101 sessions hosted by the Direct Marketing Association. View Press Release.

 

February 5, 2014

Belardi/Ostroy Appoints Kate Lyapustina Marketing Manager

Belardi/Ostroy, a leading full-service direct-marketing and creative agency, announced today that it has hired Kate Lyapustina as Marketing Manager. In her new role, Lyapustina will be responsible for the company’s marketing and promotional strategy, focusing on messaging, branding and corporate image both internally and externally. View Press Release.

 

August 1, 2013

Universe Trends Releases DM-500 Index

Belardi/Ostroy announced its purchase of the marketing, data and website assets of Universe Trends, LLC, a data research firm whose Direct Marketing 500 Index (DM-500), a quarterly benchmark comprised of 500 leading cataloguers, publishers and non-profit organizations, publishes contextual market trends and consumer purchasing statistics. The company has re-launched the UniverseTrends website at www.universetrends.com. View Press Release.

 

July 25, 2013

Belardi/Ostroy Launches New Non-Profit Site at www.belardiostroyfundraising.com

Belardi/Ostroy has launched www.belardiostroyfundraising.com, a new website that supports its growing division which provides donor acquisition and campaign marketing services to a variety of non-profit organizations and their agencies. View Press Release.