March 28, 2017
Congratulations to our own Kelsey Forsberg on receiving the #NEMOA Rising Star Award! We are proud to have an employee like you as part of our team!
March 1, 2017
New clients to our non-profit team: Phoenix Art Museum, Science Museum of Minnesota, Land Conservancy of New Jersey, Missouri Botanical Gardens!
May 19, 2016
Belardi/Ostroy Announces New Staff, Clients and Annual Summit Results
NEW YORK, May 19, 2016 /PRNewswire/ — Belardi/Ostroy, a leading full-service direct-marketing and creative agency, announced today the addition of several new clients and staff on both coasts. The agency also reported the success of its recently held 5th Annual Client Marketing Summit.
Fueled by significant growth and profitability across all divisions, Belardi/Ostroy has added new positions and promoted several current employees. Anna-Lisa Ulbrich and Chrissie Sternberg were promoted to vice president in the Strategic Services division. Both have worked at brands including Title Nine, Williams-Sonoma, J. Crew, and Toys R Us. The division also recently hired Jim Whitford and Kelsey Folberg. The Acquisition Division has hired Christine Zonin as account executive and Alfredo Feliciano as production manager. The agency’s Data Management team added Brook Jacobson as sr. account executive, and Boyd Wareham and Danielle Rodriguez as production managers. Brian Steele was promoted to Manager/Operations. View Press-Release.
May 17, 2016
Belardi/Ostroy Plays Key Role In Direct Marketing Resurgence
Announces IAP – Integrated Acquisition Planning Service
NEW YORK, May 17, 2016 – Belardi/Ostroy, a leading full-service direct-marketing and creative agency, reported that-pure play ecommerce companies continue to find success in creating direct marketing sales and distribution channels, and that the company has become the leading consultancy in the execution and management of these channels. The agency also announced the official launch of its Integrated Acquisition Planning (IAP) service across online, offline and retail channels.
The agency has helped dozens of ecommerce marketers successfully launch into the DM channel, from large wholesale brands such as New Balance and Lucky Brand Jeans to online retailers such as Eloquii and Sole Society to new emerging brands such as Marine Layer and American Giant, according to Belardi/Ostroy CEO Andy Ostroy. View Press-Release.
March 16, 2016
Belardi/Ostroy Names Brook Jacobson To Data Management Team
NEW YORK – March 16, 2016 – Belardi/Ostroy, a leading full-service direct-marketing and creative agency, announced today the return of Brook Jacobson to its Data Management group as Senior Account Executive.
Jacobson is a 20-year industry veteran with extensive direct marketing experience on the brand side at Fingerhut; at co-op database I-Behavior; and for twelve years at Belardi/Ostroy. She will be responsible for overseeing the marketing of several managed lists including Harriet Carter, Harry & David and Sundance. View Press-Release.
June 5, 2015
Belardi/Ostroy Launches New Homeowner Program Connecting Retailers and Consumers
New York, June 5, 2015 – Belardi/Ostroy, a leading full-service direct-marketing and creative agency, announced today the launch of Right @ Home Offers, a cooperative mailing program designed to bring valuable product and service offerings to upscale consumers within days of moving into a newly purchased home.
Right @ Home targets an annual 3-million new homeowners who have above average household incomes and home values. With an estimated monthly insertion size of 250,000 new homeowners, the program is limiting participation to a maximum of 12 advertisers per month. View Press Release
April 29, 2015
Belardi/Ostroy Announces 4th Annual Marketing Summit in Tiburon, California
New York, April 29, 2015 – Belardi/Ostroy, a leading full-service direct-marketing and creative agency, announced today that its 4th Annual Marketing Summit will take place May 14-15 in Tiburon, CA. Co-keynotes Jill Schlesinger, business analyst for CBS News, and Don Steiner, catalog pioneer and a former founder of Cornerstone Brands, will open the summit discussing the today’s state of retail.
Sessions will examine a wide variety of topics, such as future of ecommerce, holiday 2015 outlook, merchandising strategies for growth, search marketing, the future in attribution, and other topics. View Press Release.
January 12, 2015
PYMNTS.com article featuring Belardi/Ostry: Are Catalogs Still Relevant In a Digital Age? Click here to read.
November 21, 2014
WCCO CBS Minnesota tv news story featuring Belardi/Ostroy: Why Do We Still Have Catalogs?: “According to Polly Wong, a managing partner with direct marketing and creative agency Belardi/Ostroy, catalogs can bring in $2 for every prospective customer and $10 for every returning one.” Read more here.
November 18, 2014
At Belardi/Ostroy, it’s a tradition to give back during the holidays. This year we’re very proud to support our client, the Coalition for the Homeless. We invite you to help us in this mission to collect toys for homeless children throughout NYC area. Please use the link to the Amazon wish list here. Thank you!
September 15, 2014
Belardi/Ostroy Strategist Polly Wong to Speak at 2014 X= Experience
New York, September 15, 2014 – Belardi/Ostroy, a leading full-service direct-marketing and creative agency, announced today that Polly Wong, Managing Partner, Strategic, eCommerce and Creative Services, will speak at the 2014 X= Experience (http://www.netelixir.com/
Wong, who’s previously held multi-channel marketing positions at Williams-Sonoma, Eddie Bauer and RedEnvelope, will moderate a panel discussion on the topic “Insights Into Consumer Behavior for Your Business and How You Are Using These Insights to Enhance Your Value Proposition,”
September 3, 2014
Belardi/Ostroy Exec DeLaite to Speak at DMA’s Nonprofit Education Session
New York, September 3, 2014 – Belardi/Ostroy, a leading full-service direct-marketing and creative agency, announced today that Brian DeLaite, executive vice president of data management, will speak at the Direct Marketing Association’s Nonprofit Federation’s DM201 session on October 1, 2014 in Atlanta, GA.
DeLaite will provide unique insights and information surrounding both an organization’s donor file, and the data sources utilized in successful new donor acquisition. View Press Release.
July 15, 2014
Belardi/Ostroy Strategist Polly Wong to Moderate Roundtable at DataSong Marketing Summit
New York, July 15, 2014 – Belardi/Ostroy, a leading full-service direct-marketing and creative agency, announced today that Polly Wong, Managing Partner, Strategic, eCommerce and Creative Services, will moderate a roundtable at DataSong Marketing Effectiveness Summit in San Francisco, July 23, 2014.
Wong, who’s previously held multi-channel marketing positions at Williams-Sonoma, Eddie Bauer and RedEnvelope, will lead the discussion on “Measuring Metrics that Matter” which will include retailers such as Williams-Sonoma, Neiman Marcus, Nordstrom, Musician’s Friend, Guitar Center, Harry & David, Art.com, National Geographic and Express. The Summit will explore how brands are using marketing effectiveness strategies to transform their businesses, and will cover case studies of success, analyzing metrics, better customer matching, best practices and more. View Press Release.
May 12, 2014
Belardi/Ostroy Appoints VP eCommerce Services
New York, May 12, 2014 – Belardi/Ostroy, a leading full-service direct-marketing and creative agency, announced today that it has hired Erin Kriessmann as vice president of ecommerce services.
Kriessmann has extensive experience launching and growing online businesses. She’s managed ecommerce and online marketing efforts for several online and multi-channel retailers including Williams-Sonoma (PBteen), The Body Shop, NapaStyle and Title Nine. Her expertise includes paid search, email, affiliate programs, comparison shopping engines, retargeting and display advertising, online analytics and reporting, website usability and online merchandising. View Press Release.
April 17, 2014
Read about us in The Wall Street Journal article on why online retailers mail so many catalogs: “The average catalog costs much less than a dollar to produce, including printing, mailing, the purchase of new addresses and fees for an outside mailing house or project management,” says Polly Wong, managing partner for strategic e-commerce and creative services at Belardi/Ostroy, a retail marketing consulting firm. “Response rates and order sizes run the gamut, but typically each catalog mailed results in about $4 in sales,” she says. Read full story.
April 11, 2014
Belardi/Ostroy Announces 3rd Annual Marketing Summit in San Francisco
NEW YORK, April 11, 2014 – Belardi/Ostroy announced today that its 3rd Annual Marketing Summit will take place April 30-May 1 at the Clift Hotel in San Francisco.
Previous attendees and speakers have included diverse brands: Williams-Sonoma, Sephora, J. Crew, Sierra Trading Post, Harry & David, J. Jill, Home Decorators Collection and Twitter. The program is designed for retailers and will include case studies of success; ecommerce trends; online marketing best practices; alternative acquisition opportunities; consumer market research; and other hot topics. View Press Release.
April 10, 2014
Belardi/Ostroy Appoints HR Manager and Account Executive
Belardi/Ostroy announced today that it has hired Stephanie Kellogg as HR/Operations Manager and Kristin Liebowitz as Account Executive, Acquisition Services.
Kellogg will oversee operations and human resources for the company’s Manhattan headquarters and regional offices. She has eight years of experience in office and HR management.
Liebowitz has ten years’ experience as a former brand marketer at companies such as Magellan’s, The Bradford Exchange and Travel Dynamics. She will be working with clients on multi-channel acquisition planning, reporting to Heather Murphy, Senior Vice President, Acquisition Services. View Press Release.
February 27, 2014
Belardi/Ostroy Execs DeLaite and Cassano to Speak at Direct Marketing Association
Belardi/Ostroy announced that Jeanette Cassano, senior vice president of the firm’s fundraising division, and Brian DeLaite, executive vice president of data management, will speak at DMA 201 and 101 sessions hosted by the Direct Marketing Association. View Press Release.
February 5, 2014
Belardi/Ostroy Appoints Kate Lyapustina Marketing Manager
Belardi/Ostroy, a leading full-service direct-marketing and creative agency, announced today that it has hired Kate Lyapustina as Marketing Manager. In her new role, Lyapustina will be responsible for the company’s marketing and promotional strategy, focusing on messaging, branding and corporate image both internally and externally. View Press Release.
August 1, 2013
Universe Trends Releases DM-500 Index
Belardi/Ostroy announced its purchase of the marketing, data and website assets of Universe Trends, LLC, a data research firm whose Direct Marketing 500 Index (DM-500), a quarterly benchmark comprised of 500 leading cataloguers, publishers and non-profit organizations, publishes contextual market trends and consumer purchasing statistics. The company has re-launched the UniverseTrends website at www.universetrends.com. View Press Release.
July 25, 2013
Belardi/Ostroy Launches New Non-Profit Site at www.belardiostroyfundraising.com
Belardi/Ostroy has launched www.belardiostroyfundraising.com, a new website that supports its growing division which provides donor acquisition and campaign marketing services to a variety of non-profit organizations and their agencies. View Press Release.